Email marketing
Strategic digital communication
E-mail marketing is a form of direct marketing (DEM) that incorporates the strategies and tactics to create and distribute e-mail communications with the aim of implementing relations between brands and their audience, or sending information and updates of a promotional nature. It can easily be measured in terms of ROI.
The acronym DEM identifies all the e-mails a company sends for advertising purposes, while newsletter refers to the e-mail messages sent to registered users of a website service.
“Personalisation is not about using names and surnames. It’s about the relevance of the content.”
(From Internet)