Digital Pr
Development of new strategic relationships
PR refers to all those activities organisations carry out to manage and develop their network of relations with their environment.
Digital PR acts as a bridge between companies and important characters in that network, and its task is to bring visibility to products/services, thus nurturing the company’s reputation.
Digital PR seeks contacts among opinion leaders and obtains strategic collaborations.
“Communication is not what we say, but what reaches others.”
(Thorsten Havener)